We are seeking a talented conversion optimization specialist to manage all testing, analysis, and improvement of our various conversion points in the marketing funnel. This person is responsible for increasing the rate at which site traffic convert to leads and leads to customers.
. BA/BS degree or equivalent working experience.
. Past experience with web analytics, A/B testing, and inbound marketing tactics.
. Smart form features to optimize for lifecycle stage and progressively profile our leads.
. Highly analytical and able to derive meaning from data through testing and optimization.
. Excellent writer and communicator (both written and verbal).
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
• A/B test and continually measure the performance of these conversion assets.
• Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path.
• Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team.
• Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies.