We are seeking a talented marketing mind to focus on lead nurturing and converting sales leads into happy customers. You will be responsible for understanding what activities increase customer generation from our database and using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to turn interested, qualified leads into successful customers.
. BA/BS or equivalent working experience
. Expert in HubSpot marketing automation and smart list optimization to build and optimize the right nurturing tracks.
.Past experience with HubSpot Social Inbox to identify and nurture customers on Twitter a plus.
. Excellent command of all marketing tactics, not just email.
. Excellent writer and communicator with the ability to align that communication with the larger company tone.
• Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.
• Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
• Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
• Create and implement new projects and creative ideas that help improve customer conversion rates.