As a Marketing Operations Analyst, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.
. BA/BS or equivalent working experience.
. Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
. Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies.
. Ability to manage multiple projects at the same time in a fast-paced environment.
. Technically capable, excellent communicator, and a desire to improve processes.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.